The rest of the world knows the Mazda2 as the little car that offers big value; now it looks like the U.S. and Canada will too. The Mazda2 will be offered in the U.S. and Canada by the end of 2010 and, as a sub-compact, the Mazda2 will be slotted below the current Mazda3 and serve as the new most affordable option in Mazda’s car lineup.
When asked why Mazda planned to introduce the Mazda2 to the U.S. and Canadian markets in 2010 when it had never been offered before Mazda North American Operation’s President Jim O’Sullivan had this to say:
“As consumers’ tastes and attitudes toward small vehicles have changed, we now believe strongly there is a place in our lineup for a car below our current least-expensive car, the MAZDA3. MAZDA2 will be true to everything that makes our cars stand apart from the competition: it will be stylish, fun-to-drive and a heck of a value. In short, it will be Zoom-Zoom.”
With more than 50 awards and accolades under its belt, including 2008 World Car of the Year and Car of the Year in more than 20 countries, the Mazda2 will be a welcome addition to the Mazda family in North America.
Check out pictures of the international Mazda2 (known as the Mazda Demio in Japan) below:
Full Press Release
MAZDA CONFIRMS THAT MAZDA2 SUBCOMPACT CAR
WILL BE SOLD IN U.S. AND CANADA
PALM SPRINGS, Calif. – Mazda North American Operations’ president and CEO, Jim O’Sullivan, confirmed today during a meeting of the company’s top dealers that the MAZDA2 subcompact, or B-Car classification, car will be sold in the U.S. beginning in late 2010. It was previously announced that the car also will be sold in Canada, beginning at about the same time.
“You’ve asked us for it for a while now, and we’ve been studying the market to make sure we can make a business case for it across North America,” O’Sullivan told the assembled dealers. “As consumers’ tastes and attitudes toward small vehicles have changed, we now believe strongly there is a place in our lineup for a car below our current least-expensive car, the MAZDA3. MAZDA2 will be true to everything that makes our cars stand apart from the competition: it will be stylish, fun-to-drive and a heck of a value. In short, it will be Zoom-Zoom.”
No further details were released at the meeting, other than notice that the final North American-specification MAZDA2 will be unveiled to media and the public at the 2009 Los Angeles Auto Show. Further information on specifications, content, pricing and on-sale timing will be provided closer to launch.
MAZDA2 has been a sales and media success in markets around the world, winning more than 50 awards and being named Car of the Year in more than 20 separate countries. Additionally, MAZDA2 was named the 2008 World Car of the Year, besting all other new cars around the world.
Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.
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Will the introduction of the Mazda2 have you reconsidering your purchase of a Mazda3 or do you think it targets a different market entirely? Let us know in the comments below!
Special thanks to Tamara Mlynarczyk for the tip!