Like many automakers who are being challenged by the current economic climate in the U.S., Mazda has been struggling to move their cars. So it comes as no surprise that a poor September sales month would be followed by an October decline in sales.
Sales in October were down 25.9% as compared to October 2007 and Mazda’s two bread and butter sedans, the Mazda 6 and Mazda 3, both posted declines in sales this month. The Mazda 3’s sales are down 25.3% in October bringing its total sales for the month to 6,095 while the Mazda 6’s sales are down 3.5% to 4,040.
The current generation Mazda 3 is at the end of its life cycle with the 2010 Mazda 3, a second generation for the Mazda 3 family, officially debuting at the Los Angeles Auto Show in mid-November so its not too surprising to see that many are waiting to order the new model. The Mazda 6’s sales decline is a bit more disappointing but is likely less dramatic than it would have been had Mazda not introduced the second generation Mazda 6 earlier this year.
Another surprise for October comes in the form of the Mazda 5. The Mazda 5 stood out in September’s dreary sales month as the wagon posted a 26.8% increase in sales over September 2007 bringing it up to 1,080 units sold in one month. In October the Mazda 5 continued its new found success by tripling its sales versus the same time last year with a total units sold number of 1,921 for the month.