Mazda USA’s October Sales Tumble 25.9%
Posted on 03. Nov, 2008 by DeuxEx3 in Mazda News, What's Hot
Like many automakers who are being challenged by the current economic climate in the U.S., Mazda has been struggling to move their cars. So it comes as no surprise that a poor September sales month would be followed by an October decline in sales.
Sales in October were down 25.9% as compared to October 2007 and Mazda’s two bread and butter sedans, the Mazda 6 and Mazda 3, both posted declines in sales this month. The Mazda 3’s sales are down 25.3% in October bringing its total sales for the month to 6,095 while the Mazda 6’s sales are down 3.5% to 4,040.
The current generation Mazda 3 is at the end of its life cycle with the 2010 Mazda 3, a second generation for the Mazda 3 family, officially debuting at the Los Angeles Auto Show in mid-November so its not too surprising to see that many are waiting to order the new model. The Mazda 6’s sales decline is a bit more disappointing but is likely less dramatic than it would have been had Mazda not introduced the second generation Mazda 6 earlier this year.
Another surprise for October comes in the form of the Mazda 5. The Mazda 5 stood out in September’s dreary sales month as the wagon posted a 26.8% increase in sales over September 2007 bringing it up to 1,080 units sold in one month. In October the Mazda 5 continued its new found success by tripling its sales versus the same time last year with a total units sold number of 1,921 for the month.
2 Comments
Zach Ariail
05. Nov, 2008
I am not suprised that mazda 5’s sales have increased. People are looking to find a fuel effecient multipassenger vehicles, and the mazda five has alot of features, safety, and power for a good price. Many people with families are downgrading due to high costs, and the 5 is a good option for them.
DeuxEx3
05. Nov, 2008
Zach - I haven’t seen the Mazda5 up close or inside yet but I drove by one yesterday after hearing about the sales numbers and I have to say that I was impressed. It’s a small minivan but the way Mazda used the sliding rear doors to make the entire back of the car more accessible was brilliant. Top on the estimated 28 mpg and I can see why people are buying these in huge numbers!
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